It can be tempting to jump on all the popular platforms because “my customers and clients are there”, but is that the right thing to do?

Figuring out where your target audience will be when they’re in the right mindset to notice and appreciate your message is not easy to do.

Google Ads can work brilliantly if set up and managed well. They can also cost you a small fortune if they're not!

Sales and marketing planning includes a communication strategy. Don't forget to think about how you will build and nurture relationships.