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Which social media platforms are best?
It can be tempting to jump on all the popular platforms because “my customers and clients are there”, but is that the right thing to do?

Why bother with sales and marketing planning?
Figuring out where your target audience will be when they’re in the right mindset to notice and appreciate your message is not easy to do.

Are Google Ads worth it?
Google Ads can work brilliantly if set up and managed well. They can also cost you a small fortune if they're not!


How to build good business relationships
Sales and marketing planning includes a communication strategy. Don't forget to think about how you will build and nurture relationships.
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